About Us

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Our concept

Elsa’s Story creates a new category within the mass distribution biscuit market – “HOME STYLE”.

Combining highly sophisticated techniques of dough processing, laminating and molding to imitate manual work, Elsa’s Story creates a refreshing approach to cookies and home made pastries, setting new standards to the meaning “HOME MADE COOKIES”.

Since Elsa’s Story started as a small family bakery, the production techniques used today at a mass production capacity are based on home baking techniques, recipes that are taken from home cook books, and ingredients that are usually found in any pantry.

Elsa’s Story’s concept lies in the homemade quality, look and taste of our products, together with creative branding and design, thus offering not only an excellent product, but also a whole concept and purchasing experience.

Our brand philosophy

Elsa’s Story  “Homemade” philosophy is to make our cookies and cakes just the way they’re made at home. We are conscientious about maintaining the special quality of our cakes and cookies and believe that our uncompromising standards help us to fulfill that commitment. We are committed to creating a new retail experience that will change the way people consume cookies and pastries.

Who is Elsa?

She is a woman, the same woman we all used to know and love, her kitchen always open, with a fresh new batch of homemade cookies served to all. Elsa’s Story sends you back to a time and place when you were young and carefree; when time was unspoken and tastes were simple. It is about a memory, a hint of nostalgia, captured in scents and tastes of warm cookies baking in the oven, summer evenings and the innocence of childhood.

Company information

Elsa’s Story’s headquarters are located in Nahariya, Israel. The company is part of the Wissotzky tea group.

Elsa’s Story controls a large portions of the premium biscuit market and is dominate in the general cake market, and exports to over 15 countries including the United States, Canada, Russia, Australia, Japan, China and more.